College of Pension Actuaries

I should start my life story by saying that becoming Creative Director seems to me at first the most beautiful dream I could ever hope to achieve concerning my professional life. I must say it is very hard to keep up with so much responsibility, as you constantly need to insure that your work perfectly reflects the client ‘s views, but I love my work and no matter the difficulties I have to face. I would never change it with anything in this world.

To begin with, I have to confess that when I first started working in the advertising area things seemed quite easy to me, but when I was faced for the first time with a real client and a real order, suddenly I understood that my first impression was quite wrong and hasty. It is wonderful that I get the chance to work with a lot of people but, it can also be extremely tiring sometimes. You must always stay focused on your marketing aim, which is to help the client benefit from your work. You have to be creative and innovative but, you can never lose sight of the fact that your primary goal is promote your product and to make the customers buy it. I eventually understood all these features of a Creative Director’s job, but it is necessary to state that in the beginning everything seemed to me a lot easier than they really are.

Moreover, I should share the fact that I needed to evolve constantly and improve my advertising skills, and most of all, adapt myself to every circumstance and product I had to promote. I remember having to conceive an advertisement for power tools. I knew nothing about them since I got this order, but the client needed the advertisement for his power tools, so I did some research on the topic and soon enough I got to know every detail of a craftsman’s work. What is more, eventually we did the spot and the client was very satisfied with the work we had done for his business.

In today’s world of cut throat competition, expanding a business has become a difficult task. Bidding for a Tender helps achieving this as when you bid for a contract or tender, you actually showcase the client your expertise in a particular field and offer them your organisation’s products and the services.

A bid for a contract is actually the understanding of the contractual requirements and convincing the client that you can offer all the services and can live up to the expectations of the client as mentioned in the Contract. A winning tender does that. People normally don’t get contracts since they keep on boasting about their companies in the tender letter and forget to convince the client about their understanding of the contract which a winning tender does.

A winning bid is professional and is written thoughtfully. Proper research is done before writing a winning bid since the client knows which tenders have been written after understanding the contract fully and which not.

While writing a winning Tender letter, lay emphasis on how you in particular qualify for the posted contract. Write about your history if you have handled a similar contract before, include references and talk about your understanding of the contract.

In the tender letter, write about the infrastructure of your company and how you want to go ahead with the contract. When you show the client your understanding of the project and your capability of handling the project, the only thing the client would require out of you is your thinking of the project’s future. How you would take ownership and go ahead with the contract is the main point in writing a winning tender letter.

A good tender letter is very important to get hold of a contract. Getting contracts is the main method of expanding businesses these days. Many companies across the globe don’t get contracts even after having world class infrastructure and having all that is required to take up the contract. What goes wrong on their part is the tender letter they attach to their application when applying for a contract. There’ a communication gap between you and the client if you don’t submit a good tender letter. You need to show your competence in the tender letter if you want to get the contract. The client never assumes things. You need to convince them.

That’s where the need for a good Tender writer arises. Majority of firms neglect the need of a separate dedicated tender writer and get the tender written from someone in the company itself. One shouldn’t do the mistake of getting the tender letter made by an inexperienced person. When you hire a tender writer or get the tender made by some tender writing services, you are assured of proper research about the client, the contract and its requirements. No one can boast of 100 per cent success rate. If someone does that, he’s selling himself on basis of a lie. Remember every company that’s going to bid for the tender will make sure that their tender stands out among the others; hence it becomes very important to get the tender made by someone who is a pro in this business.

Be it a separate tender writer or a tender writing service, following are some of the points you should keep in mind before selecting the tender writer for your contract.